Stüssy Dicey Night 2024
Graffiti Logo Design, Campaign, Branding, Photography, Motion
School of Design, Pratt Institute
Talent: Dongjoo Kim
A reimagining of Stüssy’s iconic dice symbol into daily fashion pieces with unique packaging. In order to create the typeface design system for Stüssy,
I designed a graffiti style logo that channels spontaneity and expressiveness to combine with the more bold and structural font.
School of Design, Pratt Institute
Talent: Dongjoo Kim
A reimagining of Stüssy’s iconic dice symbol into daily fashion pieces with unique packaging. In order to create the typeface design system for Stüssy,
I designed a graffiti style logo that channels spontaneity and expressiveness to combine with the more bold and structural font.